"I don't design for the mannequin," Guru says. "I design for the mosh pit. For the motorcycle ride home in the rain. For the hug at 3 a.m. when you don't want to lose your shape. The clothes should hold you together."
Guru’s design language relies on . Most tops have two shoulder straps. A Kinccky Guru Top has a primary strap, a secondary safety strap, and a hidden magnetic tether. It is over-engineered by design. kinccky guru top
If “Kinccky Guru Top” sounds like a certification, sell leads to life coaches or business mentors who want to be seen as “top gurus.” "I don't design for the mannequin," Guru says