: A dominant force in gaming vlogs with over 14 billion total views. Viral Video Trends
Specifically, and transformation videos are incredibly popular. Local comedians use the platform to test material, while "food vloggers" reviewing street food ( kuliner jalanan ) often see lines of customers forming at stalls mere hours after a video goes viral. : A dominant force in gaming vlogs with
Indonesia is one of the world’s most active social media markets, with over 180 million internet users (APJII, 2024). Entertainment is no longer a one-way broadcast from TV stations; it is an interactive, user-generated ecosystem. This paper asks: What defines "popular" in the current Indonesian video landscape? it is an interactive