Fernanda expanded her reach into community education this year, focusing on empowering others through her martial arts expertise:

Interviews and deep dives into innovation, strategy, and leadership. Professional Branding: Updates from executive programs and international summits. Fernanda Araujo : B2B Marketing & Creator Partnerships Based in New York, this Fernanda Araujo works at the intersection of marketing and the creator economy Global B2B Marketing Manager

In 2024, Araujo doubled down on "Day in the Life" (DITL) and "Get Ready With Me" (GRWM) formats. Unlike the highly produced content of previous years, these posts feature lower production values but higher emotional resonance. By sharing the mundane aspects of her career—meetings, struggles with burnout, and behind-the-scenes logistics—she fosters a sense of parasocial intimacy. This strategy has proven effective in building trust, a currency essential for monetization in the current digital economy.

Signed with Prime Model Management , transitioning her athletic build into high-fashion and commercial modeling. 💼 Corporate & Academic Contributions