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: Sustainability has shifted from a niche trend to a mainstream demand. Indian women are increasingly asking about fabric sourcing and choosing handloom textiles like Chanderi and Khadi for their longevity and story. 2. The Evolving Social Fabric
The biggest shift? Women are talking to each other. Apps like Hinge and Bumble BFF are fostering new friendships. Women’s collectives on Instagram and Reddit ( TwoXIndia ) are breaking taboos around menstruation, miscarriage, and mental health—topics that were once whispered only behind closed doors.