Berger & Milkman (2012) identified , practical utility , and social currency as core drivers of viral sharing. Subsequent work by Kietzmann et al. (2018) expanded this framework to include algorithmic amplification (e.g., recommendation engines) and cultural congruence .
If you specifically need the itself (e.g., for a media analysis), try these steps: Berger & Milkman (2012) identified , practical utility
I'll create a story based on the provided title, focusing on a narrative that respects and maintains a professional tone. Berger & Milkman (2012) identified