The success of films like "Ghajini" (2005), "Sivaji" (2007), and "Enthiran" (2010) marked a significant milestone in Tamil cinema, as they demonstrated the industry's ability to produce high-quality, commercially viable films with global appeal. These films not only performed well at the box office but also spawned a new wave of fan engagement, with audiences becoming more discerning and enthusiastic about Tamil cinema.
As the older legends reduced their output, the mantle of commercial cinema was taken up by younger stars who defined the "Mass" template.