Rokeach M. -1973-. The Nature Of Human Values. New York Free !link! Press (2027)

The Nature of Human Values is not a beach read. The prose is dense 1970s social science. But the framework is timeless. Rokeach understood that our values are not clouds in the sky; they are the bones beneath our skin.

These are "preferable modes of conduct"—the behavioral means used to reach terminal goals. The Nature of Human Values is not a beach read

Strengths