Identifying and satisfying the diverse needs of different visitor segments.
The Kotlers emphasize several "industry best practices" adapted for cultural institutions: Museum Marketing And Strategy Kotler Pdf
Maintaining the educational and scientific integrity of the collection. Identifying and satisfying the diverse needs of different
In their foundational book, Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources Neil G. Kotler Philip Kotler Wendy I. Kotler Museum Marketing and Strategy: Designing Missions
Utilizing traditional Product, Price, Place, and Promotion, while adding Personnel, Process, and Physical Evidence