Six months ago, a grainy video—just labeled 01.jpg —split the city’s youth into tribes. It showed a university student (mahasiswi) accidentally tripping a high schooler (ABG SMU) during a flash mob at a mall. The comments section became a war zone. #SMPvsMahasiswa trended for weeks. Cafés divided into sections: “No SMU after 5 PM.” Study groups dissolved. A dance crew called Generasi Beta broke up mid-choreography.
"Nongkrong" at aesthetically pleasing cafes is the primary social activity for mahasiswi and mahasiswa. These locations serve as the perfect backdrop for their "01.jpg" lifestyle photography.