Janet Morrison’s is a cornerstone textbook that explores the complex external forces—economic, political, social, and technological—shaping how international businesses operate.

Reflecting modern business priorities, the text dedicates significant focus to Corporate Social Responsibility (CSR) and the environmental challenges facing modern multinational enterprises. It challenges readers to consider the long-term impact of business decisions on the planet and society.

Focuses on national economies, the role of emerging markets like the "BRIC" nations (Brazil, Russia, India, China), and the impact of global financial volatility.

The latest edition, available through Bloomsbury Publishing and digital platforms like VitalSource , includes several significant updates:

 
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