Their Ganesh Utsav programming, for instance, is a massive hit. By screening devotional films and movies centered around family values during the festival, the channel integrates itself into the cultural fabric of the household. It stops being just a TV channel and becomes a part of the family celebration.
Advertisers on this channel know their audience precisely: the Maharashtrian middle class. You will see ads for: 9x marathi movie
allow fans to attend movie premieres, while promotional contests—like the one for Welcome Zindagi Their Ganesh Utsav programming, for instance, is a
There is also talk of a FAST (Free Ad-Supported Streaming TV) channel specifically for the US and UK diaspora, where time zones make linear TV tricky. A cloud-based DVR feature would allow NRIs (Non-Resident Indians) to record telecasts and watch them later. Advertisers on this channel know their audience precisely: