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The answer lies in neuroscience. Data activates the processing centers of our brain, but stories activate our senses and emotions. When we hear a survivor describe the texture of fear, the sound of a breaking point, or the scent of a hospital room, our brains release cortisol (to focus our attention) and oxytocin (to foster empathy). We don't just understand the problem; we feel it.
Initially a response to teen suicide, this campaign gathered thousands of LGBTQ+ adults to look into a camera and tell their younger selves, "I survived the bullying. I survived the isolation. I am happy now." Unlike warning campaigns that focus on the horror of suicide, "It Gets Better" focuses on the glory of survival. The result was a measurable decrease in crisis calls from youth who reported feeling "future hope" after watching the videos. taboorussian mom raped by son in kitchenavi