For the sports-focused "Scoreland" platform, the logo is designed to communicate strength and reliability.
Rebranding can be risky for heritage brands. If you change the logo too drastically, you risk alienating a loyal customer base that associates that visual identity with their trust in the product. The Scoreland logo has evolved subtly—sharpening lines or adjusting spacing—but has never undergone a radical overhaul. scoreland logo
What do you think of the new look? Let us know in the comments. For the sports-focused "Scoreland" platform, the logo is