The show revolves around the lives of three friends, Aryan, Shubham, and Ishaan, who are in their 20s and trying to figure out their lives. The series takes the audience on a journey of self-discovery, as the friends navigate love, heartbreak, friendships, and the transition from adolescence to adulthood.
It’s a 3-minute medley:
| Channel | Tactics | Expected ROI | |---------|---------|--------------| | | Launch a dance challenge using the 8‑second pre‑chorus; partner with micro‑influencers from Delhi, Bengaluru, and Kolkata. | 2‑3× increase in streams within 2 weeks. | | Campus Ambassadors | Provide MoodX swag (LED wristbands, mini‑posters) for university festivals; run a “Best 3‑Way Remix” contest on SoundCloud. | Higher brand affinity among Gen‑Z. | | Live‑Streaming | Host a “Behind‑the‑Scenes” Q&A with Riya, Arjun, Nikhil on YouTube Live + Instagram Live, featuring a live acoustic rendition of the bridge. | Boost engagement; cross‑sell upcoming MoodX releases. | | Merch Drop | Limited‑edition “3 Jawani” t‑shirts with tri‑color graffiti design, sold via MoodX store & Amazon India. | Additional revenue stream + fan‑generated UGC. | | Radio & OTT Partnerships | Feature the track in curated playlists on JioSaavn, Gaana, and Apple Music’s “Desi Beats” collection. | Broader reach to non‑social media listeners. | 3 Jawani -2023- MoodX Original
: The series explores the transition from innocence to experience, focusing on how young adults navigate relationships in an urban setting. The show revolves around the lives of three
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