: While short-form video was "king," August 2023 saw a notable surge in long-form and relatable content on TikTok . Creators began moving beyond 15-second clips toward 1-minute+ storytelling to deepen audience connections.
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A significant academic paper published in Convergence by researchers at the University of Erfurt examines how video creators on YouTube and Instagram construct "professional narratives" to reconcile the conflicting demands of their audience, sponsors, and the platforms themselves. Core Career Trends from Mid-2023 : While short-form video was "king," August 2023