Primus acts as the intermediary between global suppliers (like Nestlé, Coca-Cola, or Procter & Gamble) and the local independent retailer. By aggregating the demand of thousands of independent store owners, Primus leverages economies of scale. This allows small, family-run grocery stores to compete directly with discount giants like Aldi and Lidl.
Looking ahead, Primus Rewe is investing heavily in “dark supermarkets” (fulfillment-only stores) for its partnership with Delivery Hero and Rohlik.cz. The group aims to have 40% of its non-food sales generated through e-commerce by 2027. primus rewe group
It acts as the backend for the group's extensive Jobbörse, managing vacancies for over 380,000 employees. Primus acts as the intermediary between global suppliers
Primus Rewe Group prioritizes quality, freshness, and sustainability in their foodservice operations. They focus on: managing vacancies for over 380