A content analysis of 50 articles from 2011 (TMZ, Gawker, People, The Huffington Post) reveals three dominant frames:
Scarlett Johansson’s career is a blueprint for longevity in an industry often criticized for its disposability. While many of her peers were pigeonholed by their early success, Johansson utilized a "one for them, one for me" strategy. She balanced blockbuster appeal in the Marvel Cinematic Universe as Black Widow with critically acclaimed performances in indie darlings like Lost in Translation and Under the Skin . A content analysis of 50 articles from 2011