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No lifestyle empire is without friction. Sinclair has faced criticism for the high price point of Puffy S goods (a signature hoodie retails at $148) and accusations of "aesthetic gentrification"—making basic comfort seem exclusive. She addressed this head-on in a candid video titled "The Privilege of Puffy," acknowledging that not everyone can afford cashmere or a sun-drenched apartment. In response, she launched the "Fluff Fund," a grant program that gives free Puffy S products and content mentorship to 100 low-income creators each year.
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