Virtual and Augmented Reality are beginning to move beyond novelty, offering "presence"—the feeling of actually being inside a news story or a fictional world. The Personalization Paradox
Perhaps the most significant shift in the last decade has been the rise of algorithmic curation. In the past, human editors decided what entertainment and media content rose to the top. Today, machine learning models dictate 80% of what we watch on platforms like YouTube, Netflix, and TikTok. LegalPorno.24.01.24.Rebel.Rhyder.Birthday.Party...
Soon, an ad break in a movie won't show the same soda to everyone. Using smart TV data, the entertainment and media content server will insert a digital billboard behind the actor that shows your favorite brand, in your local language, with a QR code just for you. Virtual and Augmented Reality are beginning to move
One of the defining characteristics of contemporary entertainment and media content is the erasure of the line between producer and consumer. The "prosumer" (producer + consumer) is now the norm. Today, machine learning models dictate 80% of what
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