: TikTok notably shifted its creator incentives, ending the original Creator Fund in favour of the "Creativity Program," which only pays creators for videos longer than 60 seconds YouTube Shorts
: Rather than making general "lifestyle" vlogs, manyvids 24 03 11 cubbi thompson and keiran lee link
The bar for "technically good" has been raised. According to Spotlight Media Institute , successful creators must master these four pillars: : TikTok notably shifted its creator incentives, ending
, moving away from the traditional 90-second cap to capture deeper viewer attention. TikTok Monetisation manyvids 24 03 11 cubbi thompson and keiran lee link