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If you are a blogger, YouTuber, or Instagrammer looking to dominate the niche, follow these rules to avoid cultural appropriation and surface-level cliches. For content creators, the opportunity is limitless
India is the land of festivals. For a content creator, the calendar is never empty. From the lights of Diwali and the colors of Holi to the feasts of Eid and the decorations of Pongal, festivals generate massive engagement. But what exactly falls under the umbrella of
Ten years ago, "Indian lifestyle" was largely defined by television soaps or Bollywood films. Today, it is decentralized, hyper-local, and user-generated.