These people know your product. They know they want it. They just need a price or a push. Example Ad: "50% off renewals today."
For a diet product aimed at the problem-aware : breakthrough advertising by eugene schwartz pdf
According to Eugene Schwartz, an advertiser’s job is not to manufacture a need. Instead, you must identify a powerful, pre-existing desire—such as the need for status, safety, or health—and show how your product is the inevitable solution for it. These people know your product
First published in 1966, by Eugene Schwartz is widely regarded as one of the most important books in the history of marketing and copywriting. Unlike many modern marketing guides that focus on temporary digital trends, Schwartz’s masterpiece delves into the timeless psychological underpinnings of consumer behavior. Core Philosophy: Channelling Mass Desire Example Ad: "50% off renewals today