, often known by her stage name , is a prominent social media figure whose career is built on high-engagement digital content.
: Prior to BBC Verify, she worked as a Digital Video Journalist for
: While not primarily at the BBC, she is a high-level digital media executive (currently at Times Network) with extensive experience in social media content strategy for large Indian media houses. Shilpa Sethi (Ms. Sethii)
: She gained massive popularity on Instagram , reaching millions of followers by mastering the "baddie" aesthetic and a high-glamour lifestyle.