In the fast-paced world of startups, AI disruption, and quarterly profit reports, "Ethics" often gets relegated to the fine print of a company handbook—a checkbox to be ticked rather than a philosophy to be lived.

Salah satu bagian yang paling sering dikutip adalah penjelasan Bertens tentang tiga pendekatan teori etika:

Pengantar Etika Bisnis (Introduction to Business Ethics) by K. Bertens

K. Bertens teaches us that ethical businesses are not just "nicer" places to work; they are actually better businesses. They attract better talent, build deeper trust with consumers, and avoid the catastrophic risks associated with moral failure.

pengantar etika bisnis k bertens pdf