Bree Brooks Business As Usual Portable | Pervmom 24 06 02

Joe Winkler - President & Founder

Joe oversees WheresTheBus and all of its onboard technology initiatives. He is widely considered a pioneer in the GPS School Bus Tracking industry. 22 years ago, he founded Everyday Wireless LLC after conceiving a school bus parent app while receiving his MBA at the University of Virginia’s Darden School of Business. Joe received a B.S. in Mechanical & Material Science Engineering from Harvard College. He is exceedingly passionate about technology and helping customers.

Frank Genovese - Chairman & CFO

Frank serves as the Chairman, CFO, and Owner of WheresTheBus LLC. Frank has been the Chairman, President, Chief Operating Officer, majority, and co-owner of nine corporations since 1980 ranging in size from start-ups to a small $6.5 million regional company to a worldwide, multinational $200.0 million corporation. The number of employees managed ranged from 40 to 2,000. Frank served as a visiting lecturer at The University of Virginia’s Darden School of Business from 1997 to 2013. Frank earned a B.S. in Finance from The University of Connecticut and his MBA at The Darden School, University of Virginia.

Ryan Hill - Chief Product Officer

Ryan oversees the cloud based WheresTheBus platform and all software development. Ryan also worked in the GPS school bus industry in the early years, first with Everyday Wireless LLC, and later Everyday Solutions. Ryan received a B.S. in Mathematics with a Probability and Statistics concentration, graduating Summa Cum Laude from the University of Massachusetts-Lowell.

Tom Rutgers - Installation Manager

Tom manages all onboard technology installations (GPS, tablets, ID Technologies). He has more than 21 years of hands-on electronics installation and service experience, as well as extensive automotive experience and knowledge. Tom is onsite with customers more than half the time, and otherwise available remotely, helping teach, diagnose, and troubleshoot any issues customers are having.

Sam Arciprete - Director of Operations

Sam joined WheresTheBus in 2020 and is responsible for managing all day-to-day hardware and software customer support. Sam excels at bridging technical solutions with customer needs, guiding customer-driven feature requests and improvements through the entire development lifecycle.

Sam received an M.B.A from Babson College's FW Olin Graduate School of Business and a B.A. from Drexel University.

Aaron LaBarre - Hardware Developer and Support

Aaron has an extensive electronics background, allowing him to develop and support hardware solutions based on our transportation customer’s needs. Aaron supports WTB customers over the phone and on Skype / Zoom, and also writes technical set up and support documentation for customers.

Vijendra Kumar - Chief Technology Officer

Vijendra serves as the Chief Technology Officer driving the company’s technology vision and innovation strategy. He is responsible for aligning technical priorities with business goals, architecting scalable solutions, and nurturing an agile, high-performance engineering culture.

With over 28 years of experience in the IT industry, he has led mobility and cloud practices across diverse environments—from startups to global enterprises. His expertise in delivering robust, future-ready technology solutions has been instrumental in guiding digital transformation and strategic product development at scale.

He holds a Bachelor of Engineering in Computer Science, a Master’s in Software Systems, and an MBA from a business school.

Carolyn Valade - Office Manager

Carolyn manages daily operations, including fulfilling customer orders, processing RMAs, and helping support customers. Carolyn is new to the industry, but is consistently familiarizing herself with various WheresTheBus products and features. Carolyn received a B.S. in Marketing, graduating Magna Cum Laude, from Nichols College.