Using models like the Quantitative Strategic Planning Matrix (QSPM) to select business strategies.
This comprehensive book offers a strategic framework for marketing analytics, covering the essential models and metrics required to evaluate marketing effectiveness. Sorger, a renowned marketing expert, provides a clear and concise guide that helps marketers navigate the complex world of marketing analytics.
A list of for price or distribution. Case study examples related to one of the chapters. Book: Marketing Analytics by Stephan Sorger
