We consume media, and media consumes us. For a long time, Indian popular media told young girls that their shelf-life expired at 30. It told society that a woman’s value was in her beauty, not her brain.

Popular media in India has long been caught between the devil of censorship and the deep sea of sensationalism. We either get sanitized, family-friendly fluff that treats the audience like infants, or we get gratuitous violence/sex dressed up as "edgy content."

Fixing content isn’t just about what’s on screen—it’s about behind-the-scenes equity and ethics.