The Loonie and Hi-C scandal sparked a firestorm of controversy, with many Canadians expressing outrage and disappointment. The media was filled with stories and editorials criticizing the NHL and Hi-C for their involvement in the promotion. The scandal also sparked a backlash against the NHL, with many fans calling for greater transparency and accountability from the league.
The "scandal" refers to long-standing, unverified allegations regarding a private video purportedly involving
: Badang reportedly met with Hi-C to address the issue. Hi-C later posted that "demands are on the table" and that they were awaiting concrete steps to rectify the situation.
signals a lower tolerance for personal attacks that cross the line into character assassination.