Why does certain go viral while others fail? The answer lies in neurochemistry.

The University of Notre Dame identifies several core sectors within this industry:

However, this golden age of access has a shadow. The same algorithms that help you find your new favorite band also create echo chambers and radicalization pathways. has been weaponized for political disinformation. The metrics of engagement (likes, shares, comments) reward outrage over nuance. A calm, rational analysis of a policy gets 100 views; a screaming hot take about that same policy gets 1 million.