Tante Amor Pamer Uting Toket Gede - Indo18 | Working & Pro
– The meme’s light‑hearted, non‑political nature makes it attractive for low‑risk brand integration, especially in apparel, accessories, and lifestyle sectors.
Dr. Maya Sutrisno (maya.sutrisno@ui.ac.id) Tante amor pamer uting toket gede - INDO18
The phrase “Tante Amor Pamer Uting Toket Gede” (literally “Aunt Amor flaunts her large buttocks”) has proliferated across Indonesian micro‑blogging platforms since 2015, epitomising a new form of body‑display culture among adult women. This study provides the first systematic analysis of the phenomenon, focusing on its linguistic construction, visual aesthetics, and sociocultural implications within the framework of digital body politics. Using a mixed‑methods design, we collected 1 248 public posts from Instagram, TikTok, and Twitter (January 2018 – December 2022) that contain the hashtag and related lexical variants. Quantitative content analysis revealed a dominant visual pattern of “curvaceous self‑presentation” (78 % of posts) and a strong correlation with self‑reported empowerment scores (r = 0.46, p < 0.001). Qualitative thematic coding identified three recurrent narratives: (1) Reclaiming the Female Form , (2) Commercialization of Curves , and (3) Negotiated Respectability . Semi‑structured interviews with 24 content creators further illuminated how participants navigate gendered expectations, monetization pressures, and platform governance. Our findings suggest that Tante Amor operates as a site of both resistance and reinforcement of prevailing beauty standards, challenging simplistic binaries of empowerment versus objectification. The paper concludes with recommendations for platform policy, gender‑sensitive media literacy, and future research directions on evolving body‑display practices in Southeast Asia. This study provides the first systematic analysis of
Indonesia’s rapid internet penetration—reaching of the population in 2022 (Kementerian Komunikasi & Informatika, 2023)—has transformed everyday practices of self‑presentation. Among the myriad viral expressions, the meme‑like phrase “Tante Amor Pamer Uting Toket Gede” emerged in late 2015 on the platform Twitter , quickly migrating to image‑heavy services such as Instagram and TikTok . The phrase blends colloquial Javanese (“tante” = aunt) with Indonesian slang (“pamer” = to show off, “uting” = buttocks, “toket” = large, “gede” = big). It is commonly accompanied by photos or videos where adult women (often self‑identified as “Tante Amor”) display their buttocks in a celebratory or comedic manner. “uting” = buttocks
