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The film (Original Title: 미용실: 특별한 서비스 ) is a 2016 South Korean erotic drama directed by Lee Ri-dan. The movie explores the relationships between male and female characters within the setting of a beauty parlor. Film Overview Release Date: December 29, 2016. Running Time: approximately 1 hour and 21 minutes. Director: Lee Ri-dan.
The film follows the story of a beauty salon that is on the verge of bankruptcy due to a lack of regular clientele. To prevent the business from closing, the staff decides to implement a new marketing strategy and unique customer service approach to attract more visitors and revitalize their brand. This change in business tactics leads to an increase in popularity, making the salon a well-known location within the story's setting. Cast and Production The production involved the following key members: : Lee Ri-dan Screenplay : Kang Joo-seon Main Cast : Seo Won as Yeong-joo Ahn So-hee as Hyeon-ah Min Do-yoon as Guest Franchise Information
Following its 2016 release, the concept expanded into a series of films, often categorized within the niche of South Korean adult dramas. These sequels frequently explore similar premises—such as struggling businesses adopting extreme measures to survive—but often feature different casts and settings, such as the introduction of male stylists in later installments to appeal to different demographics.